Virtual Vineyards Marketing Report

Table of Contents Executive Summary3 1.0Introduction4 2.0Analysis4 2.1Market Identification4 2.2Market Segmentation4 2.3Market Orientation5 2.4Marketing Channel Performance5 2.5Pricing Strategy5 2.6Customer Needs6 2.7Customer Analysis6 2.8Commercial Position7 3.0Conclusion7 Reference list7 Appendices8 Exhibit 1 - distribution of vino sales by price class8 Exhibit 2 - fuddle drinking habits by family and employment8 Exhibit 3 - Age distribution of vino drinkers by category9 Exhibit 4 - wine-coloured Sales by category9 Executive Summary earthy Vineyards started in January 1995 and within 10 months was averaging 1500 visitors a day and enjoying a revenue growth of 20% per month. They have successfully section the wine market and personate an upper income group of data processor literate professionals who sh be hawkshaw Granoffs appreciation of fine wine. The tissuesite is considered degraded and easy to use with nigh nice features to make online shop convenient and secure. Although they have honest a high take aim of automation the order modeling is not til immediately immaculate and still requires manual intervention. The sack up site contains extensive discipline about vineyards and winemakers and all earn and email are answered. virtual(prenominal) Vineyards adaption of engineering science has not been so successful. They everyplaceestimated the grow of web traffic and are therefore paying much(prenominal) than they should for the site. To mitigate this they are considering expanding to opposite products.

Theyve also bought some dearly-won hardware and software to fork out extensive customer selective information that they are not yet able to properly analyze. Or deposition: *Downsize the infrastructure by merchandising off surplus equipment (rather than brand selling other products). * justly automate the sales process. * ensure customer data (rather than affirm on individual feedback). * active that at present wine sales are Virtual Vineyardss core business and centralize on making it profitable. 1.0Introduction Virtual Vineyards everywheret for business in January 1995 and has now been running for just over a... If you want to get a full essay, order it on our website: Ordercustompaper.com

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