Kodak Case Analysis.

INTRODUCTION. Team Commander was tasked with providing a case analysis on teddy 8, Kodak: Taking Pictures-Further. In doing so, Team Commander has provided a thickset of the important case facts, current history and trends, strategic position, strategic plan, implementation plan, and the expect forthcome. Case Summary. In the take up of 1998 Kodak entered the digital tv camera grocery store. Their object was to change the clarity, us office, and life of Kodak moments- to make them bigger, better, and more enduring. Kodak set out to pass on this goal by supplying the digital camera market with its Digital mental envisagegraph Kit. The kit provided the home exploiter with everything they unavoidableness to take and share digital pictures. The kit include a Kodak DC20 Digital Camera, easy-to-use software packages, and paper for making quality prints. Also, as part of the processing the consumer take ind a CD, c each(prenominal)ed Photo CD, which contained pictures that could be loaded onto a computer. Kodak hoped its package would be naive and taking to consumers. However, sales were disappointing. Kodak found consumers reluctant to move outside(a) from their familiar and usable traditionalistic cameras. In addition, this form of picture taking need the user to be wired (connected to a computer). Kodak had not anticipated the magnitude of these problems. In an effort to duet the gap betwixt traditional and digital cameras.

Kodak teamed with Intel. The result was digitization, the ability to convert traditional film to digital format by dint of the standard photographic pro cessing method. By checking Picture CD on th! e envelope containing the regular roll of film to be developed, consumers can receive their prints and a CD containing digital images. The CD also contains all the software necessary for viewing and fixation the images. The processing salute is $8.95 to $10.95. In put together to fine-tune the CD merchandising program, Kodak... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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