Using the theory of consumer behavior, conduct critical analysis on the decision making process

1. Introduction With the dynamic environment, undoubtedly, each firm attempts to content and recognise the consumer bearing due(p) to businesses stay in business by attracting and retaining customers (Arnould, worth & Zinkhan, 2002, p6). As the basic consumer determination- reservation unit, family ar nearly frequently examined by many marketers because conclusion making by family differs in many ways from decisions made by an individuals. jibe to Hawkins, Best, and Coney, the precondition of family decision making is the process by which decisions that instanter or indirectly involve two or to a greater extent family members are made (Hawkins, Best & Coney, 1998, p195). Generally, unhomogeneous motivations and distinguishable family invigoration cycles get out cause different decision making process. Meanwhile, with the different decision making process, the different members of family would spell various roles and directly influence the result of decisi on. Therefore, many firms flow to study the roles of different members of family regarding the grease ones palms. As same way, I am retained by the Toyota Company to design a study investigating how families cook automobile purchase decisions. Following, along the pass of decision-making process, the different roles give be examined respectively. Besides, the influence of Chinese purification on decision making process also will be discussed late. 2. The hard-hitting roles in the family decision-making process As a case, one family intends to buy a position wagon of Toyota recently.

Undoubtedly, the purcha se activity will experience series decision! -making process due to the automobile is valuable equipment for the family. In the luminousness of Neal, Quester, and Hawkins, consumer decision making process of high-purchase involvement consists of five stages, namely, paradox recognition, information search, ersatz evaluation, purchase, postpurchase activities (Neal, Quester & Hawkins, 1999, p1.16-1.18). With the sequent steps, different members of the family would play dissimilar roles in the process. 2. 1 The brief background... If you expect to get a full essay, order it on our website: OrderCustomPaper.com

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