Mass media's influence on presidental elections Research Paper

Mass medias influence on presidental elections - Research Paper ExampleDuring the first debate Nixon was not well lively and had little make up spot his rival Kennedy was well dressed and prep ared for the interview. During the debate there were huge signs of nervousness and panic on Nixons face which led the peck to believe that Nixon was not ready to lead the nation while people who were listening to the match on the radio believed that Nixon had won, as they could not see the face of any of the candidates. This was the first time that TV was apply as a political tool by political candidates. Media has had tremendous effect on presidential elections but their way of influencing is not without controversy. Media will sometimes provide stories dealing with the personal lives of presidential candidates which is in truth harmful to the candidate and not useful even to the undecided voter. Influencing these undecided voters has a huge disturb on American politics. America basically has two big news channels that are genuinely important to the American public one is Fox news and the other is CNN. Both the channels use up huge impact regarding the painting of the picture of the presidential candidate. Regarding the impact of Fox news on American public, Stefano Della Vigna and Ethan Kaplan have conducted a study on the ultraconservative Rupert Murdochs channel. Fox was launched in 1996 and by 2000 it was available in more than 20% of American households. They conducted a study in which they compared the change in republican vote edge between 1996 and 2000, and they came to the conclusion that Fox news had increased the vote bank of Republican Party in the areas which received Fox news by 0.5% or 200,000 votes this number was sufficient to change the result of 2000 presidential elections. Fox news is also known for its right fly and Christian agenda which appealed to the just about of the voters who had access to it. (Does Fox News Change Votes?) On the ot her hand, CNN is a relatively liberal news channel with agenda that is approximatelyly neither left wing nor right wing but more to the center in the political arena although it has been claimed that it has favored Democratic Party most of the times. During the elections of 2008, in which Barack Obama became victorious, it was clear that CNN favored a democratic candidate while Fox preferred Republican, and most important of them, all Fox was not biased against Sarah Palin, the governor of Alaska who was the running mate of John McCain, while CNN did everything in its power to portray Sarah Palin in a way that can only be exposit as negative because of her affiliation with causes that can be classified as far-right. Talk Show hosts who are normally seen as a form entertainment by the Americans also influenced voters to an unimaginable degree. A inflorescence example of this was Barack Obamas fundraiser hosted by Oprah Winfrey which gathered a total of $3 million for the future p resident. (Ingraham 71) among 1996 and 2000, before the election during which Clinton was facing the Lewinsky Trial, any news meant bad news for Clinton and the Democrats and their prospects of winning the election of 2000 which they lost, (Alterman 186). afterward 2005 any